Good to see FT has at least understood what's going on now.

However, here's what you're missing:
When we receive a package, we'll be charged VAT plus an extra fee from the delivery company for collecting the VAT. If I place an order of $10, I'll be charged $2 (VAT which is fine) but also an extra 7-8$ from the delivery company. That literally doubles the price. This extra charge varies from country to country, anywhere between 6 and 20 dollars for every package.

Now, Galen, for your company's own good, it would be good to register with the EU, so that you can charge us the VAT during check-out. That'd save your EU customers the ridiculously high extra charge. Without that, there's really zero benefit of ordering products here, for any EU customer.